Business Development · Home Improvement & Building Products
Miguel ZarzarMBA
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Business development leader with nearly 10 years in the home-improvement and building-products industry, on top of 20+ years of B2B experience.
At Centah I grew a home-improvement software business from 2 to 7 Latin American countries and managed the Sodimac account, one of the region's largest home improvement retailers. At YellowHat I built the commercial foundation for a platform serving building materials manufacturers, from the Home Depot partnership case to pricing and target accounts.
Read a market, decide where the opportunity really is, build the team to capture it.
I understand how retailers, manufacturers and homeowners buy — and how to build programs that connect them.
Every role below carried a number. This is what happened to it.
Built the commercial foundation alongside the founder/CEO.
Short-term role selling directly to homeowners.
Designed and executed the LATAM expansion end to end.
Led regional operations with 200+ staff across three countries.
Where the commercial discipline comes from.
Boardrooms, stages, press conferences and client tables.
Leading the conversation with C-level audiences.
The unglamorous work behind +13% satisfaction.
Turning technology conversations into commercial pipeline.
Accountable for the message as well as the number.
The playbook behind going from two countries to seven.
Completed while running a multi-country P&L.
Talks, interviews and material you can take away.
Programs that recruit, train and retain the dealers and installers a manufacturer depends on.
Pricing, packaging and the sales material building materials manufacturers need to sell through the channel.
Partnership cases and key account management with large home improvement retailers, in the United States and Latin America.
Tennis, Formula 1, the bike, and a permanent excuse to get on a plane.
Tell me what you are trying to move.
